Juice is personality. Sip accordingly.
- May 26, 2025
From Bosnia, With Love: Why Our Roots Matter
Before we go global, we started local.
- The Frishkie Team
Frishkie was born from Bosnian wisdom — the kind that used herbs as medicine and fruit as fuel long before it became a trend. As we grow globally, our roots keep us grounded. Here’s why they still shape everything we do.
We’ve got big dreams — and deep roots.
Frishkie is going places. Our bottles are crossing borders, our website just got a glow-up, and people are starting to ask: Where did this all begin?
The answer?
Among the hills, gardens, and market stalls of Bosnia and Herzegovina.
- May 15, 2025
From Bosnia, With Love: Why Our Roots Matter
Before we go global, we started local.
- The Frishkie Team
Frishkie was born from Bosnian wisdom — the kind that used herbs as medicine and fruit as fuel long before it became a trend. As we grow globally, our roots keep us grounded. Here’s why they still shape everything we do.
We’ve got big dreams — and deep roots.
Frishkie is going places. Our bottles are crossing borders, our website just got a glow-up, and people are starting to ask: Where did this all begin?
The answer?
Among the hills, gardens, and market stalls of Bosnia and Herzegovina.
Frishkie wasn’t born in a boardroom. It was born in kitchens. In childhood memories. In seasonal rhythms and herbal teas. In the way our grandmothers used lemon and honey for everything, and how parsley was both garnish and cure.
Our inspiration? Nature — and Bosnia knew that first.
Before wellness became a global industry, it was a way of life here. Our people have always used food as fuel and herbs as healing. There’s a kind of inherited wisdom in this land — one that doesn’t scream for attention, but quietly works.
So we bottled that.
We took the essence of our culture — fresh ingredients, no shortcuts, no nonsense — and we pressed it into something modern, joyful, and accessible.
We grew, but we never left.
As we expand into new markets and invite franchise partners from all over the world, we carry Bosnia with us in every drop.
Not just as a label. As a mindset.
It’s in the way we:
- Respect ingredients
- Prioritize sustainability
- Keep things real (no sugar, no bull)
Believe that health is not a trend — it’s a tradition
So yes, we’re going global. But we’ll always be local at heart.
Frishkie is proof that good things grow where they’re rooted. And we’re proud to say we’re rooted in Bosnia.
From here, we rise.
We’ve rebranded. And here’s why.
The journey begins before sunrise, as farmers hand-pick perfectly ripe berries. By mid-morning, these fruits arrive at Frishkie’s production facility, where they’re carefully processed into the drinks that will be in customers’ hands that same afternoon. This isn’t just about freshness – it’s about preserving every nutrient nature intended.
Where we're going, and what stays with us.
As we launch new locations and start conversations beyond Bosnia & Herzegovina, we carry our roots proudly. We’re built on a region where wellness has always been simple — where plants heal, seasons guide, and every sip means something.
That philosophy is now in motion.
Frishkie is stepping into its next chapter, and we’re so glad you’re here for it.
The bottle changed. But the vibe? Still Frishkie.
As Frishkie expands, the model remains the same: keep it local, keep it fresh, keep it real. “We’re proving that healthy living doesn’t need imported superfoods or complicated ingredients,” says Edin, Frishkie’s co-founder. “Everything we need is right here in our backyard.”
Curious about what’s next?
Sign up for our newsletter and be the first to know where we’re headed — and what we’re pressing next.
Curious about what’s next?
Sign up for our newsletter and be the first to know where we’re headed — and what we’re pressing next.
EXPLORE RELATED STORIES
There’s an easier way. We just didn’t take it.
We don’t add anything your body doesn’t need — and every ingredient we use earns its place.
We’ve grown. We’ve evolved. But we’ll always be Frishkie at heart.
