Juice is personality. Sip accordingly.
- May 25, 2025
Cold-Pressed, Not Stressed: Why We Press, Not Pasteurize
There’s an easier way. We just didn’t take it.
- The Frishkie Team
Cold-Pressed, Not Stressed: Why We Press, Not Pasteurize
There’s an easier way. We just didn’t take it.
- The Frishkie Team
We get asked this a lot: What does cold-pressed even mean?
It’s a fair question — especially in a world where every bottle claims to be “natural,” “fresh,” and “healthy.”
Here’s the short version:
Cold-pressed means we don’t use heat when we juice.
We press. We don’t cook. And that changes everything.
Why it matters.
Most juice brands heat their products to make them last longer. That’s called pasteurization. It kills bacteria, sure — but it also kills nutrients, flavor, and everything that makes your body go mmm yes, thank you.
We don’t do that.
We use a cold hydraulic press to gently squeeze out all the goodness from raw fruits and veggies. No heat. No preservatives. Just maximum flavor, vitamins, and enzymes.
Why it matters.
Most juice brands heat their products to make them last longer. That’s called pasteurization. It kills bacteria, sure — but it also kills nutrients, flavor, and everything that makes your body go mmm yes, thank you.
We don’t do that.
We use a cold hydraulic press to gently squeeze out all the goodness from raw fruits and veggies. No heat. No preservatives. Just maximum flavor, vitamins, and enzymes.
The difference is in the sip.
When you taste a Frishkie juice, you’re tasting what the fruit actually tastes like — not what it used to taste like before being treated, stored, and shipped for weeks.
You’re also getting:
- More live enzymes
- Higher antioxidant content
- Better nutrient bioavailability
- And that just-cut taste every single time
The difference is in the sip.
When you taste a Frishkie juice, you’re tasting what the fruit actually tastes like — not what it used to taste like before being treated, stored, and shipped for weeks.
You’re also getting:
- More live enzymes
- Higher antioxidant content
- Better nutrient bioavailability
- And that just-cut taste every single time
So, why don’t more brands do it?
Because it’s harder.
Cold-pressing takes longer, costs more, and the juices don’t last as long on shelves.
But here’s our take:
If it doesn’t last in the fridge, it probably does wonders to your body. 😉
So, why don’t more brands do it?
Because it’s harder.
Cold-pressing takes longer, costs more, and the juices don’t last as long on shelves.
But here’s our take:
If it doesn’t last in the fridge, it probably does wonders to your body. 😉
We’ve rebranded. And here’s why.
The journey begins before sunrise, as farmers hand-pick perfectly ripe berries. By mid-morning, these fruits arrive at Frishkie’s production facility, where they’re carefully processed into the drinks that will be in customers’ hands that same afternoon. This isn’t just about freshness – it’s about preserving every nutrient nature intended.
Where we're going, and what stays with us.
As we launch new locations and start conversations beyond Bosnia & Herzegovina, we carry our roots proudly. We’re built on a region where wellness has always been simple — where plants heal, seasons guide, and every sip means something.
That philosophy is now in motion.
Frishkie is stepping into its next chapter, and we’re so glad you’re here for it.
The bottle changed. But the vibe? Still Frishkie.
As Frishkie expands, the model remains the same: keep it local, keep it fresh, keep it real. “We’re proving that healthy living doesn’t need imported superfoods or complicated ingredients,” says Edin, Frishkie’s co-founder. “Everything we need is right here in our backyard.”
Frishkie is for people who want the real thing.
We’re not in the juice business to make shortcuts. We’re here to make things that work. That heal. That taste like something you want to drink every day.
So yeah, it’s a little more effort.
But you’re worth it.
Frishkie is for people who want the real thing.
We’re not in the juice business to make shortcuts. We’re here to make things that work. That heal. That taste like something you want to drink every day.
So yeah, it’s a little more effort.
But you’re worth it.
EXPLORE RELATED STORIES
There’s an easier way. We just didn’t take it.
We don’t add anything your body doesn’t need — and every ingredient we use earns its place.
We’ve grown. We’ve evolved. But we’ll always be Frishkie at heart.
